Over time we would need to incorporate changes, new languages French and German, Include new markets like UK, Phase out others (AU) and merge them into EU. The push to launch harder in the US market was huge as well, and over the years the strategy was adjusted to be more and more hyper-local and specific to the market.

The pace of launching new product lines, colors, and collaborations was on a professional level just like any top brand with thousands of employees but this was done by a small team of 30 (now about 70 people). Collaborations and launches with great photographers, surfers, footballers you name it. We were that extra muscle that Db needed to give the full experience and communication to their clients.

The email list that was in the several thousands needed to grow to hundred of thousands, we needed to manage and help create segmentations, emails and link it all up, new store, new experiences, new products, new markets.

The need for something out-of-the-ordinary was in place and Refindable found a way to manage it and drive Db into a new era. We became a symbiotic entity that pushed the boundaries of email experiences together.

Step 1 

Refindable did an audit of their past setup in Mailchimp + Centra and re-made + pitched a full setup for automations for the new website in Shopify and Ometria as a Email CRM System for BtC automations as well other types of automations and system support

We also set a proposal for automations and we helped in every step of the process of their rebranding in their email communications

The graphic design of Db’s communication underwent a comprehensive change, including a redesigned logo, updated typography, and carefully selected new images for email marketing campaigns, both broadcast and automated. Our collaborative approach involved multiple meetings to refine and adjust the new designs, ensuring alignment with Db’s vision and market expectations.

The result is a visually impactful rebrand that not only modernizes Db’s image but also communicates its core values effectively. The revamped design has garnered positive feedback, contributing to increased brand visibility and success in the competitive landscape. This case exemplifies the power of strategic design and collaboration in achieving a successful rebranding outcome.

Another great milestone was being part of our client’s ambitious rebranding initiative; twice.

We played a pivotal role in taking care of a meticulous overhaul of their existing Email Marketing Campaigns to align them with the new brand identity. This demanded a lot of time, effort, and a detailed approach to ensure continuity while reflecting fresh aesthetics in all of the campaigns and automations already created. Our team ensured that each campaign not only adhered to the evolving brand guidelines but also contributed to the narrative of transformation.

In essence, our end-to-end involvement in this transition—from platform migration to rebrand integration—underscores our agency’s commitment to delivering detailed and tailored solutions that propel our clients forward in the dynamic realm of digital marketing.