7. Maximize your impact
In B2B Financial Services marketing, you want your leads and prospects to take actions on your key website pages. Lead flows and smart content are great ways to encourage further engagement. Lead flows are customisable popovers, promoting content and capturing data, which can be placed on any website page. Smart content is a feature that can be used throughout your website, helping to tailor your user journey, according to lifecycle stage, website visits and a range of other dependencies.
8. Create Compelling CTAs
HubSpot’s CTA builder enables marketers to customise call-to-action buttons and even create visual CTAs, which can nfluence conversion rate. You can also deploy smart CTAs, which display customised buttons to different visitors based on data stored on their HubSpot contact record, or from information known about their device type, country, referral source or preferred language.