Tebca is a Fintech company specializing in the management, design, development, and implementation of electronic payment programs. They apply technologies to optimize payment processes and services for businesses and individuals.

In recent years, we have set up 3 different LinkedIn Automation projects for them, aimed at generating new B2B leads through their sales executives’ profiles.

The goal was to run an effective campaign by scraping the profiles of decision-makers at the companies they were targeting for sales. After defining the target roles for the campaign, we started launching it through 8 of their sales executives’ profiles. Through a very smooth communication system with their team, we were able to give their superiors visibility into the leads generated and upload them to a database for tracking.

The main objective was to generate leads, especially high-value leads, which in this case were decision-makers interested in meeting with them to acquire their services.

They are operating in several countries across the world and they were keen on looking for more attention from certain searches that are from very qualified and important sales leads. Also, there was a challenge to get local, they needed more traffic from people looking in specific cities, London, LA, San Francisco among others.

They weren’t sure how to begin but we had a clear goal and the tools to help them breathe a gasp of fresh air with new sales-qualified leads.

Obtaining profiles and setting up messages: The client provided lists of company names and websites they wanted to reach. We thoroughly analyzed these lists and began identifying LinkedIn prospects, focusing on decision-makers within those companies.

Collaboratively, we crafted personalized message templates that were automatically tailored for each LinkedIn prospect, designed to capture the attention of potential clients.

Setting up automation: We connected all 8 LinkedIn profiles to our automation platforms, imported the LinkedIn profiles, and started sending connections, messages, and engaging with these new leads that started to appear.

Ongoing optimization of the project: We optimized the campaign by reviewing the metrics of each executive’s LinkedIn profile weekly, providing them with recommendations on how to improve their profiles to achieve better results. We also analyzed which types of job titles had the highest conversion rates and made the necessary tweaks.

Establishing an Ongoing Partnership: We built a trusting relationship with both the managers and all the sales executives at Tebca by maintaining consistently fluid and transparent communication. We provided them with recommendations on how to respond to certain leads based on our experience, followed up when necessary, and held calls with them.

We experienced a steady upward trend in results throughout the entire campaign, with consistent growth in leads from start to finish. Our collaboration was highly effective across the three campaigns we executed with Tebca over the past few years. With more than 70 leads generated and over 20 meetings set up during this campaign that lasted 3 months, the Tebca sales team was extremely satisfied with the campaign’s performance. We remain in close contact, with plans to potentially launch a new campaign in the near future.