Why Segmenting Email Lists Matters TL;DR: Segmenting email lists boosts engagement, deliverability, and conversions by ensuring messages are relevant to specific audience segments. Effective segmentation is based on engagement levels (30, 60, or 90-day activity),...
Harnessing Seasonal Marketing for Outdoor Brands TL;DR: Outdoor brands thrive by aligning marketing with seasonal trends to maximize engagement and sales. Digital strategies like social media, experiential marketing, and personalization enhance brand awareness and...