Mix Perfume, a fresh brand launched by two experienced entrepreneurs in Miami, USA, sought to make a mark in the retail micro perfume and travel-size fragrance market. With a focus on personalized scent offerings and an ambitious plan to expand rapidly in the US, Mix Perfume needed a robust eCommerce platform to support its unique business model.

Mixperfume, a brand new growing travel perfume & cologne fragrance reseller brand, starting 100% from scratch they were facing significant challenges in their ecommerce, SEO and CRM email marketing efforts, both in broadcast and automation.  We became their tech partner in these areas and help them boost their email list from 0 to 12k. Their objective was to launch the brand, grow each month and expand the brand into a suitable player in the space. There was room for one more brand in the space as it is a new way to purchase perfumes. We had the challenge to communicate the offering Travel sample sizes in 1ML, 2ML, 3ML, 5 ML and 8ML Sizes. They were adding thousands of products each month, they needed to create their marketing offer from 0. We were there to boost them above and beyond.

Mix Perfume enlisted our Shopify development agency to create a comprehensive online store from the ground up. The challenge was to design and build a platform that could manage that vast inventory of micro perfumes and colognes in various travel sizes, all while providing an exceptional user experience. The website needed to be fully operational within a tight timeline, with a critical launch set just one month before Black Friday.

They needed a proactive, dynamic, fast, executive and creative team. We were there to help them get to their first milestones and create the experience for true and loyal clients. 

Our Approach:

1. Custom Shopify Store Development: We designed and developed a bespoke Shopify website tailored to Mix Perfume’s specific needs. The site featured a clean, modern design that reflected the brand’s luxury positioning. Key functionalities included advanced product filtering, allowing customers to easily browse by fragrance type, size, or brand.
2. Scalable Product Management: To manage the extensive product catalog, we implemented an intuitive product management system within Shopify. This system enabled Mix Perfume to efficiently add, update, and categorize thousands of products, ensuring the site remained organized and user-friendly as the inventory grew.
3. Optimized User Experience: Understanding the importance of user experience in driving sales, we focused on creating a fast, responsive site with clear navigation and a streamlined checkout process. Mobile optimization was a priority, given the growing trend of mobile shopping.
4. Performance and Stability: Anticipating the surge in traffic during Black Friday, we ensured the site was built with scalability and stability in mind. We conducted rigorous testing to guarantee the platform could handle high volumes of traffic without compromising performance.

Results:

• Successful Launch: The Shopify store was successfully launched on time, just before Black Friday, ready to capitalize on the peak shopping season.
• Seamless Product Management: The site’s product management system allowed Mix Perfume to easily handle their growing inventory, making it simple to add new fragrances and sizes as the brand expanded.
• Enhanced User Experience: The site’s design and functionality received positive feedback from users, contributing to a smooth shopping experience and driving early sales.
• Robust Performance: The site performed flawlessly during the Black Friday rush, St. Valentines Day season, Mother’s and Father’s day, handling increased traffic and transactions without any issues.

Conclusion: Our focused approach to Shopify development played a crucial role in the successful launch of Mix Perfume. By creating a custom, scalable, and user-friendly eCommerce platform, we helped the brand establish a strong online presence and achieve significant sales growth in a short period. This project showcases our expertise in delivering tailored Shopify solutions that meet the unique needs of our clients, even under tight deadlines and challenging conditions.