3. Clear and visible CTAs to guide the way: Make it easy for users to progress through the checkout process without any confusion, ensuring that CTAs like “Add to Cart,” “Proceed to Checkout,” and “Complete Purchase” are prominent and strategically placed. Plus, regularly conduct A/B testing on different elements of your checkout process to identify which combinations result in the highest conversion rates.
4. Mobile Optimization: With an increasing number of users shopping on mobile devices, it’s crucial to optimize the checkout experience for smartphones and tablets. Ensure that your checkout process is responsive, with easily clickable buttons and a mobile-friendly design.